Ingenuity in Practice: A Guide for Clear Thinking
Martin Binks, Paul Kirkham, Simon Mosey
The standard response to problems is often ‘Don’t bring me problems, bring me solutions! Decisions have to be made with speed and certainty; Action not words. If you have a problem just think about it really hard and EUREKA! the solution will appear. And if at first you don’t succeed then try, try, and try again. If you don’t succeed it’s because you didn’t want it enough. As for creativity, apart from the occasional ‘genius’, it’s all a bit overrated and impractical really, isn’t it?’
But as we shall see, the quick decision is not necessarily the best decision, ideas do not come out of thin air and ‘creatives’ are not special people.
Година:
2011
Издание:
2nd
Издателство:
University of Nottingham Institute for Enterprise and Innovation
Език:
english
Страници:
103
ISBN 10:
0956345301
ISBN 13:
9780956345301
Файл:
PDF, 3.01 MB
IPFS:
,
english, 2011