Ogilvy on Advertising

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Self-Help, Relationships & Lifestyle - The Art of Communication
Ogilvy on Advertising

Ogilvy on Advertising

Name: Ogilvy on Advertising
ISBN: 9780394729039

David Ogilvy

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.

Категории:

Self-Help, Relationships & Lifestyle - The Art of Communication

Година:

1985

Издание:

First

Издателство:

Doubleday Publishing Group

Език:

english

ISBN 10:

0804170053